On Tuesday I was asked a question that made me laugh at the time, but has since made me think quite a bit.
A man who I have met previously had found out that I own ecoHaven and said "Tell me about your shop. Do you sell organic and free trade (sic) stuff? And what do you have for the general public?"
As I was attempting to explain that all of our products are for the general public, I was hit with a moment of wondering exactly what our store is about and the direction we are heading in.
When the store was initially opened and then later expanded, the vision was to create a one-stop eco shop where all sustainable living needs could be met. However, with the huge expansion of eco products available in recent years, this has become impossible. It's been really exciting for me to watch as so many areas become more and more environmentally friendly. With a proliferation of paints, hardware, homegoods and the like become eco minded, it has become less possible for us to cover the main eco goods.
Which leads me back to my question - what is ecoHaven about now, and what will it be about into the future? I guess it's a question for most businesses and we are sitting in the position at the moment of being spoilt for choice.
From a personal perspective, when I engage in some retail therapy I like to know that I am making an ethical purchase while also nourishing my soul a little with something gorgeous. As such, my vision for the store is to showcase beautiful, quality sustainable products with a focus on clothing, baby and children's items, skincare and body care and homewares.
A bit of a long, rambly post from me today, but I would love to hear your thoughts on what you look for when you shop.